Privacy Policy

Yi Shen Pte Ltd (“we,” “our,” or “us”) is committed to protecting the privacy of our website visitors and individuals who contact us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.
By interacting with us, submitting information to us, or contacting us through our website, you agree and consent to Yi Shen Pte Ltd, its related corporations, affiliates, and our respective agents and third-party service providers collecting, using, disclosing, and sharing your Personal Data in the manner set forth in this Privacy Policy.

1. Collection of Personal Data
We may collect personal data about you when you:

  • Visit our website;
  • Submit inquiries or feedback through our contact forms;
  • Communicate with us (e.g., via email or phone);
  • Provide us with your personal data for any other reason related to your inquiry.

The types of personal data we may collect include:

  • Contact Data: Email address, telephone numbers. We will specifically collect your name, phone number, and email address to facilitate further contact with you regarding your inquiries or requests.
  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. This data is primarily for website analytics and security.
  • Usage Data: Information about how you use our website.
  • Other information you provide to us in your inquiries or communications.

2. Use of Personal Data
We may use your personal data for the following purposes:

  • To respond to your inquiries and feedback;
  • To contact you for further communication regarding your requests;
  • To improve our website and services;
  • To conduct research and analysis to understand website usage patterns;
  • To comply with legal and regulatory obligations;
  • To enforce our terms and conditions
  • For any other purpose for which you have provided the information and for which we have your consent.

3. Disclosure of Personal Data
We may disclose your personal data to the following parties:

  • Our Affiliates and Related Corporations: For the purpose of internal
    administration and responding to your inquiries.
  • Third-Party Service Providers: Such as IT service providers, data analytics providers, and other vendors who assist us in operating our website and managing communications. These providers are obligated to protect your data
    and use it only for the purposes for which we disclose it to them.
  • Governmental and Regulatory Authorities: To comply with legal obligations, respond to lawful requests, or protect our rights, property, or safety, or the rights, property, or safety of others.
  • Professional Advisors: Such as lawyers, auditors, and consultants.
  • In connection with a merger, acquisition, or sale of assets: Your personal data may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal data, as well as any choices you may have regarding your personal data.
  • Other parties: With your consent or as permitted or required by law.
    We will not sell, rent, or trade your personal data to third parties for their independent
    marketing purposes without your explicit consent.

4. International Data Transfers
Your personal data may be transferred to, stored, and processed in countries outside of Singapore where our servers, affiliates, or service providers are located. We will take reasonable steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

5. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal data from unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

6. Retention of Personal Data
We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required or permitted by applicable laws and regulations. When your personal data is no longer required, we will securely dispose of it.

7. Your Rights
Under the PDPA, you have the following rights regarding your personal data:

  • Right to Access: You have the right to request access to your personal data held by us and information about how it has been used or disclosed.
  • Right to Correction: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
  • Right to Withdraw Consent: You have the right to withdraw your consent to the collection, use, or disclosure of your personal data at any time, subject to legal or contractual restrictions and reasonable notice. Please note that withdrawing consent may affect our ability to respond to your inquiries or provide certain information. To exercise any of these rights, please contact our Data Protection Officer as set out below. We may charge a reasonable fee for processing your access request.

8. Cookies and Other Technologies
Our website may use “cookies” and other similar technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us analyze website traffic, remember your preferences, and provide  ersonalized content. You can set your browser to refuse all or some browser cookies, or to alert you when
websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated Privacy Policy on our website with a revised “Last Updated” date. We encourage you to review this  Privacy Policy periodically. Your continued use of our services after any changes to this Privacy Policy
will constitute your acceptance of such changes.

11. Contact Us
If you have any questions about this Privacy Policy or our data protection practices, or if you wish to exercise your rights, please contact our Data Protection Officer at:

Data Protection Officer
Yi Shen Pte Ltd
31 Kranji Crescent Singapore 728655
Enquiry@yishen.com.sg
+65 8836 2817